(Hardback)

Drawing from decades of research, teaching, and consulting in the fields of marketing and strategy, the author demystifies the forces of market chaos, including technological change, globalization, and consumer behavior, showing readers how to identify those forces that can be turned to their competitive advantage.

(Hardback)

If the firm can detect changes early and can swiftly counteract these changes with a value marketing plan, then its chances to survive and prosper are enhanced.

After reviewing briefly the causes and nature of turbulence in U.S. markets, the author establishes the importance of marketing as a counterturbulence weapon.

(Hardback)

Far removed from the markets they're meant to serve, insensitive to market needs, inflexible in how they do business, America's oliuopolistic corporations are terrorizing consumers. Samli maintains that far from being hostile to business, he sees business as actually working against itself.

(Hardback)

Samli argues that Third World countries must learn to take advantage of globalization and learn to protect themselves against its darker forces.

This book presents what Samli calls countermarginalization, a process that includes such strategies and tactics as partnering, networking, and entrepreneurship.

(Hardback)

Samli explains, first, the various data generating procedures, with special emphasis on data analysis, and second, the procedures for creating information out of data all in a clear, systematic presentation that marketing managers will understand and benefit from immediately.

(Hardback)

This text asserts that international consumer behaviour is not just a simple extension of our knowledge about American consumer behaviour, rather, it is primarily culture-driven. The book connects key aspects of behaviour patterns to marketing plans throughout.

(Hardback)

The book is best suited as a resource for students in seminars dealing with marketing's role in society. It provides general philosophies for marketing practitioners, teachers, and researchers to explore and evaluate, and offers specific criteria for practicing marketing with positive quality of life consequences.

(Hardback)

Now Sirgy and Samli along with their contributors explore the latest measures and methods in QOL marketing research, the ways in which QOL concept is embodied in various functional areas of the marketing enterprise, and how it's appearing in different market segments and industries.

(Hardback)

(Hardback)

The author contrasts Adam Smith's market to the prevailing American market stating that, in order to achieve the same results that Adam Smith's perfectly competitive market could have created, a socially responsible behavior on the part of marketing is necessary.

(Hardback)

Offers retailing professionals and those who aspire to retailing career a foundation for understanding what marketing theory is and how it can be linked to retailing practice.