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(Hardback)
By: Aaron Ahuvia
ISBN: 9780316498227
Readership/Audience: Tertiary Education
Publication Date: Dec 2022
UK Publication Date: 28th July 2022
Publisher: Little, Brown & Company
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An "exciting and engaging" investigation (Jonah Berger) of the secret, tangled emotional relationships people have with things-drawing on cutting-edge findings from the fields of psychology, neuroscience, and marketing.
