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(Paperback, Main)
By: Adam M Brandenburger
ISBN: 9781861975072
Readership/Audience: Tertiary Education
Publication Date: Feb 2003
UK Publication Date: 15th September 1997
Publisher: Profile Books Ltd
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Co-opetition offers a new way of thinking that combines competition and cooperation. It is the first book to adapt game theory to the needs of CEOs, managers and entrepreneurs.
