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(Paperback)
By: Aimee Carrillo Rowe
ISBN: 9780816689392
Readership/Audience: Professional and Scholarly
Publication Date: Feb 2014
Publisher: University of Minnesota Press
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Drawing from interviews with agents, trainers, managers, and CEOs at call centers in Bangalore and Mumbai, Answer the Call shows that workers in call centers are not quite in India or America but rather in a state of "virtual migration." Encouraged to steep themselves in American culture, the agents come to internalize and perform Americanness for Americans--and each other.
