To view prices and purchase online, please login, or register for an account.
(, 5th edition)
By: Alan Wilson
ISBN: 9781350442788
Readership/Audience: Tertiary Education
Publication Date: Apr 2026
Publisher: Bloomsbury Publishing PLC
See more...
This textbook gives students an overview of the marketing research process and equips them with the skills to use research to effect meaningful change.
