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(Hardback)
By: Alane L. Presswood
ISBN: 9781498593687
Readership/Audience: Professional and Scholarly
Publication Date: Dec 2019
Publisher: Bloomsbury Publishing PLC
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This book examines how and why women use blogs to create successful digital brands based on food preparation, purchase, and consumption. Alane Presswood clarifies the relationships between individual brands, reader communities, and sociocultural trends via an exploration of the strategies employed to create affective relationships on social media.
