To view prices and purchase online, please login, or register for an account.
(Paperback)
By: Alexander A. Schuessler
ISBN: 9780691006628
Readership/Audience: Professional and Scholarly
Publication Date: Jan 2001
Publisher: Princeton University Press
See more...
Offering a comparative history of marketing and campaigning, this book generates a "jukebox model" of participation and shows that expressive choice has become a target for those eliciting mass participation and public support.
