(Hardback)

His three appendixes elaborate on the need for, and methods to, transfer technology to LDCs, provide ways to analyze the costs, and present a model of reciprocal distribution that may benefit both the donor and the recipient country in the transfer process.

(Hardback)

The essentials of a high-tech consumer "profile", then dig into the implications this holds for developing successful marketing strategies. They synthesize the current research and its findings, and by taking a multi-specialist approach to their subject, they bring a variety of interlocking and viewpoints to bear on it.

(Hardback)

Having achieved production quality, aggressive foreign firms are cleverly shifting emphasis to total quality marketing, which is a dynamic market-driven concept that goes beyond the currently popular total quality management approach.