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(Hardback)
By: Alvin J. Silk
ISBN: 9781633694804
Readership/Audience: Professional and Scholarly
Publication Date: Dec 2006
Publisher: Harvard Business Review Press
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(Paperback)
By: Alvin J. Silk
ISBN: 9781422104606
Readership/Audience: Professional and Scholarly
Publication Date: Oct 2006
Publisher: Harvard Business Review Press
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Explores what marketing is and how an enterprise can differentiate itself from others in attracting and retaining customers. This book provides the foundation on which to begin developing those skills and insights applicable in a variety of situations: in the old economy as well as in the new; and in both service and manufacturing sectors.
