(Paperback)

A website's ranking on Google can spell the difference between success and failure for a new business. NCAA football ratings determine which schools get to play for the big money in postseason bowl games. Product ratings influence everything from the clothes we wear to the movies we select on Netflix. Ratings and rankings are everywhere, but how ex

(Paperback)

Why doesn't your home page appear on the first page of search results, even when you query your own name How do other web pages always appear at the top What creates these powerful rankings And how This book about the science of web page rankings supplies the answers to these and other questions.

(Hardback)

A website's ranking on Google can spell the difference between success and failure for a new business. This title offers an account of how scientific rating and ranking methods are created and applied to a variety of uses.