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Economics, Finance, Business and Management (1)

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Andrea Weeks

Effective Marketing Management: Using Merchandising and Financial Strategies for Retail Success

(Paperback)

By: Andrea Weeks

ISBN: 9780870057434 Copied!
Readership/Audience: Tertiary Education
Publication Date: Sep 2010
Publisher: Bloomsbury Publishing PLC
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Explores the application of a variety of financial and merchandising strategies for maximising access to markets.

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