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(Hardback)
By: Anita McGahan
ISBN: 9781578518401
Readership/Audience: General
Publication Date: Oct 2004
Publisher: Harvard Business Review Press
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There are specific rules that govern how change can successfully occur in a given industry. Companies whose growth strategies follow the rules of their industry succeed; those who break the rules fail. This book shows how to align strategy with the principles of industry change to achieve sustainable growth.
