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(Paperback, 2nd edition)
By: Ann Marie Fiore
ISBN: 9781563678097
Readership/Audience: Tertiary Education
Publication Date: Sep 2010
Publisher: Bloomsbury Publishing PLC
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Bridging the gap between the study of aesthetics and its application in the merchandising and design environments, this revised text presents a research-based focus on the concepts of aesthetics and their effect on product value and consumer behaviour.
