(Hardback)
By: Anne M. Wenzel
ISBN: 9780313396052
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Readership/Audience: Adult Education
Publication Date: Jan 2012
Publisher: Bloomsbury Publishing PLC
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Planning your new business starts here. This invaluable guide arms entrepreneurs with all they need to know to research and analyze potential markets-key steps in constructing effective marketing plans, establishing sound financial forecasts, and finding backers.
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