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(Paperback)

By: Arie De Geus

ISBN: 9781578518203
Readership/Audience: General
Publication Date: Jun 2002
Publisher: Harvard Business School Publishing
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Most companies do not survive the upheavals of change and competition over the long haul. But there are a few remarkable firms that have withstood the test of several centuries. This book reveals the key to managing for a long and prosperous organizational life.