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(Hardback)
By: Atal Malviya
ISBN: 9781472930187
Readership/Audience: Tertiary Education
Publication Date: Aug 2017
Publisher: Bloomsbury Publishing PLC
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This book offers an accessible introduction to big data analytics, which can identify new correlations in business trends and buying patterns, and allow companies to build a clearer picture of their operating environment and its future direction.
