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Economics, Finance, Business and Management (1)

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Barry Connolly

Digital Trust: Social Media Strategies to Increase Trust and Engage Customers

(Hardback)

By: Barry Connolly

ISBN: 9781472961341 Copied!
Readership/Audience: Professional and Scholarly
Publication Date: Apr 2020
Publisher: Bloomsbury Publishing PLC
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Digital Trust proposes new strategic models to create and reinforce consumer trust and build corporate value through social media platforms.

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