(Paperback)
By: Barry Gunter
ISBN: 9781784992453
Readership/Audience: Tertiary Education
Publication Date: Nov 2015
Publisher: Manchester University Press
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How do kids become engaged with brands Does their relationship with them change throughout their life Providing a detailed analysis of kids and branding, the author considers specific models of cognitive development throughout childhood. -- .
(Hardback)
By: Barry Gunter
ISBN: 9780719097874
Readership/Audience: Tertiary Education
Publication Date: Nov 2015
Publisher: Manchester University Press
See more...
How do kids become engaged with brands Does their relationship with them change throughout their life Providing a detailed analysis of kids and branding, the author considers specific models of cognitive development throughout childhood. -- .
