(Hardback)

Tells what to do when your company disappoints investors, gets slammed by financial analysts, or finds itself mired in lawsuits all of which have a negative effect not just on stock prices but on employee recruitment (who wants to work for a losing company), and, consumer behavior (who wants to buy a major product of a failing firm).

(Paperback)

This book is the first comprehensive, scientifically based study of the nature and impact of intangibles. Weaving case studies and real-world examples with contemporary business theory, Baruch Lev establishes an economic framework to analyze managerial and investment issues concerning intangibles.