(Paperback)

Applying a cultural-economic approach and drawing on interviews with key figures at the sectors leading products, this book unwraps the means through which publishing companies comprehended and addressed the mens magazine audience in the 1990s. It sheds light on the commercial assessment and representation of modern masculine culture.

(Hardback)

Applying a cultural-economic approach and drawing on interviews with key figures at the sectors leading products, this book unwraps the means through which publishing companies comprehended and addressed the mens magazine audience in the 1990s. It sheds light on the commercial assessment and representation of modern masculine culture.