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(Hardback)
By: Bernd H. Schmitt
ISBN: 9781422103210
Readership/Audience: General
Publication Date: Dec 2007
Publisher: Harvard Business Review Press
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Shows how to bring bold thinking into your business by sourcing big ideas and executing them creatively. This book helps overcome institutionalized 'small think' - the inertia, the narrow-mindedness, and the aversion to risk that block true innovation.
