(Paperback)
By: Bettina T. Cornwell
ISBN: 9781845200817
Readership/Audience: Tertiary Education
Publication Date: Sep 2010
Publisher: Bloomsbury Publishing PLC
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Estimated to have an annual worth of USD24.8 billion dollars, the global sport sponsorship industry has become of vital importance to anybody interested in understanding the sport-commerce nexus. 'Global Sport Sponsorship' provides a comprehensive, multi-disciplinary analysis of this industry.
(Hardback)
By: Bettina T. Cornwell
ISBN: 9781845200800
Readership/Audience: Tertiary Education
Publication Date: Sep 2010
Publisher: Bloomsbury Publishing PLC
See more...
Estimated to have an annual worth of USD24.8 billion dollars, the global sport sponsorship industry has become of vital importance to anybody interested in understanding the sport-commerce nexus. 'Global Sport Sponsorship' provides a comprehensive, multi-disciplinary analysis of this industry.
