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(Hardback)
By: Bhaskar Chakravorti
ISBN: 9781578517800
Readership/Audience: General
Publication Date: Jun 2003
Publisher: Harvard Business Review Press
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Explaining the many factors that govern an innovation's penetration into interconnected markets. This book also offers strategies for: qualifying endgames to guide various choices, selectively enabling "influencers" to propagate the innovation across the network, closing deals with influencers that are "win-win," and more.
