(Paperback)

This book provides overdue guidance for demonstrating and preserving library, information, knowledge, and archival professionalism in American, British, and Canadian communities and organizations.

There is no longer any way to deny or to escape the responsibility of marketing services and being an advocate for one's profession.

(Paperback)

and he concludes with a series of recommendations for library associations, library and information education educators, and practitioners and a challenge for the reader to do something with them!