(Paperback)
By: Birgit Zinzius
ISBN: 9780313361586
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Readership/Audience: Adult Education
Publication Date: Aug 2004
Publisher: Bloomsbury Publishing PLC
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Combining a deep knowledge of Chinese culture with her recent experience and continuing work with managers who do business in this sleeping economic superpower, the author brings out the nuances in everything she writes about, e.g., the distinctions among Chinese in income, target market, and geographic region.
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