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(Paperback)
By: Bob Lutz
ISBN: 9781591846222
Readership/Audience: General
Publication Date: Jun 2013
Publisher: Penguin Putnam Inc
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In the early 1960s, money followed innovative car design and top quality craftsmanship. But then GM's leadership began to put its faith in numbers and spreadsheets. As vice chairman, Lutz launched a war against number crunchers and reinstated a focus on creativity and design.
