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(Paperback, 5th edition)

By: Brian Hazelgren

ISBN: 9781402204128
Readership/Audience: General
Publication Date: May 2005
Publisher: Sourcebooks, Inc
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This easy-to-follow guide shows the budding entrepreneur to: Think through strategies and balance enthusiasm with facts; capture and hold the interest of potential lenders and investors; understand and develop financial statements; recognize USPs of their products or services; and avoid pitfalls like under capitalization and negative cash flow.