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(Hardback)

By: Brian Toyne

ISBN: 9781567203516
Readership/Audience: Tertiary Education
Publication Date: Mar 2001
Publisher: Bloomsbury Publishing PLC
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A presentation of strategies for surmounting the challenges confronting business researchers embarking on international research within their specialities. It explores the opportunities afforded by such research and uses both qualitative and quantitative approaches in an international context.