(Hardback)

This book comprehensively addresses the key facets of marketing strategy and provides cutting-edge direction for organizational success-all in a single volume.

(Hardback)

This is an invaluable, applied "how to" guide to understanding the unique characteristics of the international business environment that provides critical information to all managers considering entering an overseas market.

(Hardback)

Achieving success in the global marketplace is now a little easier thanks to this practical and comprehensive guide.

Volume 1, New World Marketing, provides insights and tools for conducting business internationally, with emphasis on market research, market entry, and distribution strategies, and coverage of emerging markets, including China, India, and Eastern Europe.