(Hardback)
By: Bruce D. Keillor
ISBN: 9781440828522
Readership/Audience: Tertiary Education
Publication Date: Nov 2012
Publisher: Bloomsbury Publishing PLC
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This book comprehensively addresses the key facets of marketing strategy and provides cutting-edge direction for organizational success-all in a single volume.
(Hardback)
By: Bruce D. Keillor
ISBN: 9781440803017
Readership/Audience: Tertiary Education
Publication Date: Feb 2013
Publisher: Bloomsbury Publishing PLC
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This is an invaluable, applied "how to" guide to understanding the unique characteristics of the international business environment that provides critical information to all managers considering entering an overseas market.
(Hardback)
By: Bruce D. Keillor
ISBN: 9780313398322
Readership/Audience: Professional and Scholarly
Publication Date: Nov 2011
Publisher: Bloomsbury Publishing PLC
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Achieving success in the global marketplace is now a little easier thanks to this practical and comprehensive guide.
