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(Paperback)

By: Bruce Greenwald

ISBN: 9781591841807
Readership/Audience: General
Publication Date: Aug 2007
UK Publication Date: 8th November 2007
Publisher: Penguin Putnam Inc
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Over the last two decades, the conventional approach to business strategy has become frustratingly complex. Here is a new and simplified approach to strategy which cuts through the fog, by one of America's leading economists and business professors.