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(Hardback)
By: Carmen Luke
ISBN: 9780275935160
Readership/Audience: Tertiary Education
Publication Date: Dec 1990
Publisher: Bloomsbury Publishing PLC
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The book concludes that historical concepts of the child television viewer are products of discourse and cannot be taken to reflect objective, scientific truths about the child viewer. Widely disseminated constructs of the passive viewer, the active viewer, the interactive viewer, and the media literate viewer are seen as problematic.
