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(Paperback)
By: Carol Ottolenghi
ISBN: 9781538108482
Readership/Audience: Professional and Scholarly
Publication Date: Oct 2018
Publisher: Bloomsbury Publishing PLC
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User-friendly, cost-conscious, and filled with examples from libraries of all types, Intentional Marketing: A Practical Guide for Librarians helps you maximize the return on your marketing investment (ROMI) by showing ways to combine marketing theory with in-house data, creating a global strategy that will drive all of your library marketing.
