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(Hardback)
By: Carolyn M. Vella
ISBN: 9781440851605
Readership/Audience: Tertiary Education
Publication Date: Jul 2017
Publisher: Bloomsbury Publishing PLC
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A powerful "how-to-do-it-better" book, this is the first guidebook on competitive intelligence that uses case studies to provide behind-the-scenes insights into how professionals improve competitive intelligence processes.
All organizations need to stay competitive in their respective fields to ensure success.
