To view prices and purchase online, please login, or register for an account.
(Paperback)
By: Carrie Heeter
ISBN: 9780893914677
Readership/Audience: Tertiary Education
Publication Date: Jan 1988
Publisher: Bloomsbury Publishing PLC
See more...
This unique volume examines the process of cableviewing, the nature of cableviewers, and especially the viewing choice process. The concept of viewing style is introduced and individual differences in viewing style are examined.
