(Paperback)
By: Catharine Slade-Brooking
ISBN: 9781780675626
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Readership/Audience: General
Publication Date: Dec 2015
UK Publication Date: 18th January 2016
Publisher: Laurence King Publishing
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Creating a Brand Identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This book is an introduction to this multifaceted process. It illustrates brand identities from around the world.
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