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(Hardback)
By: Chester A. Swenson
ISBN: 9780899304465
Readership/Audience: General
Publication Date: Aug 1990
Publisher: Bloomsbury Publishing PLC
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Written by one of the foremost experts on segmented marketing, this volume shows how businesses can prosper in the rapidly changing, fragmented markets of the 1990s by adopting a new, highly effective marketing strategy--the lifestyle approach.
