(Paperback, Second Edition)
By: Christopher A. Bartlett
ISBN: 9781578517077
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Readership/Audience: General
Publication Date: Feb 2002
Publisher: Harvard Business Review Press
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Offers insights into the management of companies operating in an international environment. This book describes the emergence of a revolutionary corporate form - the transnational - and reveals how the nature of the global competitive game has fundamentally changed.
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