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(Hardback)
By: Constantinos Markides
ISBN: 9780875848334
Readership/Audience: Professional and Scholarly
Publication Date: Sep 1999
Publisher: Harvard Business Review Press
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Constantinos Markides argues that business strategy is all about making difficult choices: Who will be your target customers What will you offer them How will you do it With this highly practical handbook to the fundamentals of strategy, Markides helps managers with the important choices that lie at the heart of all innovative strategies.
