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(Hardback)
By: Craig A. Smith
ISBN: 9780275943943
Readership/Audience: Tertiary Education
Publication Date: Apr 1994
Publisher: Bloomsbury Publishing PLC
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This work treats presidential leadership as persuasive communication. Case studes examine recent US presidents' use of public persuasion to perform their leadership functions, including the sermonic nature of 20th-century presidential discourse and the rhetoric of George Bush and Bill Clinton.
