(Paperback)
By: Craig E. Mattson
ISBN: 9781498555920
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Readership/Audience: Professional and Scholarly
Publication Date: Apr 2021
Publisher: Bloomsbury Publishing PLC
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This book argues that social business, in order to sustain its vital distinctiveness in democratic societies, must shift from an informative to a performative model of communication, especially regarding organizational storytelling, awareness-raising, and social problem-solving.
(Hardback)
By: Craig E. Mattson
ISBN: 9781498555906
Copied!
Readership/Audience: Professional and Scholarly
Publication Date: Aug 2018
Publisher: Bloomsbury Publishing PLC
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This book argues that social business, in order to sustain its vital distinctiveness in democratic societies, must shift from an informative to a performative model of communication, especially regarding organizational storytelling, awareness-raising, and social problem-solving.
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