(Hardback, 2nd edition)
By: D. Kirk Davidson
ISBN: 9781567206128
Readership/Audience: Tertiary Education
Publication Date: Dec 2003
Publisher: Bloomsbury Publishing PLC
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Marketing such controversial products as cigarettes, alcoholic beverages, gambling casinos, firearms, and pornography entails a host of issues not faced by marketers working in industries that do not stir political or social opposition.
(Paperback, 2nd edition)
By: D. Kirk Davidson
ISBN: 9781567206456
Readership/Audience: Tertiary Education
Publication Date: Dec 2003
Publisher: Bloomsbury Publishing PLC
See more...
Marketing such controversial products as cigarettes, alcoholic beverages, gambling casinos, firearms, and pornography entails a host of issues not faced by marketers working in industries that do not stir political or social opposition.
