(Paperback)
By: Dan Heath
ISBN: 9780099505693
Readership/Audience: Professional and Scholarly
Publication Date: Apr 2008
UK Publication Date: 7th February 2008
Publisher: Cornerstone
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Including case histories and anecdotes, this book shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, and how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium.
(Paperback)
By: Dan Heath
ISBN: 9781911709725
Readership/Audience: Tertiary Education
Publication Date: Jan 2025
UK Publication Date: 23rd January 2025
Publisher: Transworld Publishers Ltd
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(Paperback)
By: Dan Heath
ISBN: 9781787632745
Readership/Audience: Professional and Scholarly
Publication Date: Mar 2020
UK Publication Date: 5th March 2020
Publisher: Transworld Publishers Ltd
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(Paperback)
By: Dan Heath
ISBN: 9780552176798
Readership/Audience: Professional and Scholarly
Publication Date: Nov 2024
UK Publication Date: 22nd August 2024
Publisher: Transworld Publishers Ltd
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(Paperback)
By: Dan Heath
ISBN: 9781847940322
Readership/Audience: General
Publication Date: May 2011
UK Publication Date: 3rd March 2011
Publisher: Cornerstone
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We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal The authors argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour.
