(Paperback)

Takes business owners from recession warriors to new economy entrepreneurs. Suitable for entrepreneurs who are faced with a crashing economy and a fickle market, this title uncovers new opportunities, revealing new requirements, and restoring time-honored business principles, and steers entrepreneurs in the right direction - toward success.

(Paperback)

Presents local business owners, retailers, service providers, restaurateurs, and professional practice owners with a tactical grassroots marketing plan to help increase customer retention, generate greater referrals, and build a thriving business for the long-term. This title covers 9 inconvenient truths of grassroots marketing.

(Paperback)

Discloses little-known revelations about the power of pricing, including the nine ultimate price and fee failures, the trick behind discounting without devaluing, the five price-related propositions to be concerned with, the million-dollar secret behind "FREE", and how to win price wars with competitors

(Paperback)

In The New Economy, only a select few will gain and keep membership in the elite sales fraternity enjoying the top incomes, the greatest security, the most independence and power, and the highest status. And, who better to show you how to get in than

(Paperback)

The old economy is shattered, and gone forever. However, when it comes to wealth, one instrumental reality is unchanged: No matter the economic conditions - booms or recessions, including the fast-emerging New Economy - there is wealth. The author shows you how to lure, bait, attract, and become a magnet for it.

(Paperback)

Shows you how to break down the barriers caused by the "trust no one" mantra invading every customer's mind today. This title covers: 8 ways to demonstrate trustworthiness to prospective clients; and, the incorrect assumption that trust is built by imparting information and knowledge and a breakthrough technique to replace this mistake.

(Paperback)

(Paperback)