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(Paperback)
By: Dan Schill
ISBN: 9780739128626
Readership/Audience: Professional and Scholarly
Publication Date: May 2009
Publisher: Bloomsbury Publishing PLC
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This book examines media events and advance in political communication from Kennedy through Obama by exploring the way media events are conceived and staged, the strategy and tactics advance staffers use to manage the news media, the functions of media events, the implications...
