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(Hardback)
By: Dan Steinbock
ISBN: 9781567203035
Readership/Audience: Tertiary Education
Publication Date: Jun 2000
Publisher: Bloomsbury Publishing PLC
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An account of the rise of Internet marketing and the critical role marketers have played in fostering its explosive growth.
(Hardback)
By: Dan Steinbock
ISBN: 9780899309149
Readership/Audience: Tertiary Education
Publication Date: Mar 1995
Publisher: Bloomsbury Publishing PLC
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How did the American media and entertainment industries decline from their global ascendancy after World War II to their present condition of instability and uncertainty
