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(Paperback)

By: Daniel Dockery

ISBN: 9780762479504
Readership/Audience: General
Publication Date: Dec 2022
UK Publication Date: 6th October 2022
Publisher: Running Press,U.S.
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The definitive, behind-the-scenes look at why Pokmon's evolution from a single Japanese video game to global powerhouse captured the world's attention, and how the "gotta catch 'em all" mentality of its fanbase shaped pop culture-and continues to do so today.