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(Hardback, 2nd edition)
By: Darlene E. Weingand
ISBN: 9781563086120
Readership/Audience: Professional and Scholarly
Publication Date: Oct 1999
Publisher: Bloomsbury Publishing PLC
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Framing sound marketing principles within the context of customer service, Weingand demonstrates how current marketing ideas and strategies can contribute to effective library and information center management.
