(Paperback)
By: Darren Lilleker
ISBN: 9780719068713
Readership/Audience: Tertiary Education
Publication Date: May 2005
Publisher: Manchester University Press
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The book shows how political marketing - the design of government by focus groups and polls - spearheaded by Blair in the UK and Clinton in the US has spread round the world to countries as diverse as Brazil as well as New Zealand and Germany. -- .
(Paperback)
By: Darren Lilleker
ISBN: 9780719073014
Readership/Audience: Tertiary Education
Publication Date: Nov 2006
Publisher: Manchester University Press
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The book discusses, employing the findings from empirical research, the role of political marketing within the UK General Election of 2005. -- .
(Hardback)
By: Darren Lilleker
ISBN: 9780719073007
Readership/Audience: Tertiary Education
Publication Date: Nov 2006
Publisher: Manchester University Press
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The book discusses, employing the findings from empirical research, the role of political marketing within the UK General Election of 2005. -- .
