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(Hardback)

By: David A. Stumm

ISBN: 9780899302799
Readership/Audience: Tertiary Education
Publication Date: Oct 1987
Publisher: Bloomsbury Publishing PLC
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While sales negotiation is traditionally considered a formal process conducted by teams of buyers and sellers, this handy reference recognizes that negotiating strategies and techniques are actually required in many instances in day-to-day selling activities as well, and provides advice geared to the salesperson's specific daily needs.